The House48 Seller's Guide to Getting Enquiries

What Makes a Property Listing Actually Perform? 

Two properties. Same city. Same price range. One gets ten enquiries in a week. The other sits untouched for months.

The difference almost always comes down to the listing itself.

Getting your property in front of buyers is step one. Getting them to enquire is step two, and that's where a lot of sellers drop the ball.

Photos do most of the work

Buyers form an opinion in seconds. If your first photo is dark, blurry, or poorly framed, most people move on without reading a word of your description. Natural light, clean spaces, and wide-angle shots that show the full room make a measurable difference. If you can, shoot on a bright day with windows open. A professional photographer is worth the cost on higher-value properties, but even a modern smartphone can produce strong results with the right conditions.

Your description needs to answer the questions buyers are already asking

How many bedrooms and bathrooms? What's the size? Is parking included? Is it furnished? What's the neighbourhood like? What's nearby: schools, transport, shops? Buyers are scanning for reasons to enquire or scroll past. Give them concrete information, not vague adjectives.

Price and currency clarity matter

International buyers need to understand what they're looking at. House48 lets you set your listing currency, but if your market has nuances around pricing (negotiable, includes fees, price per square metre), spell that out clearly. Ambiguity kills interest.

Keep it honest

Listing a property with inflated claims or misleading photos creates friction further down the line. Buyers who enquire based on accurate information are far more likely to convert into serious conversations.

A strong listing isn't complicated. It's just thorough, clear, and honest. Get those three things right, and the enquiries follow.

List your property with confidence at thehouse48.com